Rum: The White Choice

23 August, 2022

White rum has long been a star ingredient of cocktails and with consumers now demanding better quality drinks, it is ripe for premiumisation. 

Rémy Cointreau suffered a 32.8% year-on-year sales decline in the three months to June 30 as a result of the coronavirus pandemic.

Heineken has reported a 52.5% decline in first-half earnings after the Covid-19 pandemic took a toll on its on-trade business.

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