Italian liqueur brand Fernet-Branca has announced the top 12 entrants for its 2020 Coin Challenge.

Fernet-Branca has launched a Coin Challenge to help the UK bar industry during the uncertain times of COVID-19.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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