Global spirits groups and aspiring brands were present at the second annual Moscow Bar Show (MBS) this week to capitalize on Russian bartenders and distributors’ growing interest in international spirits. 

La Martiniquaise, the French spirits group, has announced that, Russian Alcohol Group  the Russian subsidiary of CEDC, will be the exclusive distributor of Label 5 scotch whisky in Russia from January. Label 5 claims to be the fast-growing tenth largest worldwide scotch brand.

Russian Standard Corporation has proposed the additional acquisition of nearly 20% of Central European Distribution Corporation’s (CEDC) shares as part of a "strategic alliance". 

Vodka company Russian Standard has purchased a 9.9% share in CEDC (Central European Distribution Corporation) for $25.35 million.

Russian Standard Vodka, which claims to be Russia’s number one premium vodka, has announced the appointment of John Palatella as executive vice president of sales & distribution for the US.

SABMiller, has formed a strategic alliance for Turkey, Russia, the CIS (Commonwealth of Independent States, former Soviet republics), central Asia and the Middle East with the Turkish brewer, Anadolu Efes.

Russian Standard vodka owner Roust and Rémy Cointreau have announced the expansion of their partnership in Russia which will include the distribution of additional Rémy Cointreau brands.

Rémy sets the Standard

31 August, 2011

Rémy Cointreau Global Travel Retail (GTR) is attempting to raise awareness of vodka brand Russian Standard, with its new campaign Vodka As It Should Be.

on 05 July, 2011

Do you meet the Russian Standard? I recently met Russian Standard vodka founder Roustam Tariko’s college roommate. In fact, he works for the firm, too. Igor Galburt is the company’s global brand ambassador (though it also says on his business card executive VP corporate affairs – very American-sounding) and he came to give us a Russian Standard injection. Are you aware of the how the brand got its name, for example? I’ll tell you…

Russian Distiller has launched two new ‘bread wines’, Rye Polugar and Rye Malt Polugar.

Diageo has announced the launch of super premium vodka Smirnov Titul to the Russian market.

Russian Distiller has launched Krivach, a malted rye distillate that is said to be the first of its type in Russia for 120 years.

UK: Russian Standard Vodka has launched an on-pack music promotion. Consumers will have the chance to win free tickets to music gigs as part of the Russian Standard Vodka Originals brand campaign.

Russian Standard has launched Russian Standard Gold into the travel retail market. The company launched the brand at TFWA Asia Pacific in Singapore.

US: Pernod Ricard and Russian Standard Vodka have reached a settlement of claims brought by Russian Standard against Pernod Ricard. According to Pernod Ricard, the dispute revolved mainly around the allegations brought by Russian Standard Vodka and Roust Trading Limited pursuant to which promoting Stolichnaya as "Russian vodka" resulted in false advertising.

Russian Standard is to launch its luxury Russian Standard Gold into the UK market.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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