A Scottish gin producer has used augmented reality in a bid to create the “world’s coolest labels” for its range.

Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.

Belgian beer company Duvel Moortgat has announced the launch of a marketing campaign that will see the back labels of its Vedett beer bottles given over to its consumers’ artwork and blogs.

Wine producers looking to export to China for the first time need to get to grips with demands for high-quality packaging and culturally-sensitive labels, according to Wine Intelligence.

Bordeaux wine app to launch

15 December, 2010

Bordeaux Wine Council has announced the release of a mobile phone application called Smart Bordeaux.

Denmark: Carlsberg has launched Vintage 3 – the third in an exclusive beer trilogy.

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Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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