A Scottish gin producer has used augmented reality in a bid to create the “world’s coolest labels” for its range.

Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.

Belgian beer company Duvel Moortgat has announced the launch of a marketing campaign that will see the back labels of its Vedett beer bottles given over to its consumers’ artwork and blogs.

Wine producers looking to export to China for the first time need to get to grips with demands for high-quality packaging and culturally-sensitive labels, according to Wine Intelligence.

Bordeaux wine app to launch

15 December, 2010

Bordeaux Wine Council has announced the release of a mobile phone application called Smart Bordeaux.

Denmark: Carlsberg has launched Vintage 3 – the third in an exclusive beer trilogy.

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Nick Strangeway

How the industry has changed since travel limits

Nick Strangeway looks at how travel restrictions have left a permanent impression on the global bar trade.

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