Absolut expands its product portfolio as the company’s global NPD plans this year include two new product ranges and a new addition to its current flavour vodka range.
The top two bestsellers have switched places this year, but the duo continue to monopolise both lists.
Absolut Vodka has announced a new bottle, the brand’s biggest design update since 1979.
A senior Pernod Ricard management team were in London this week (Sept 2) to clarify, explain and defend its recent 2014/15 full year results.
Pernod Ricard reports +2% organic sales growth for the financial year 2014/15 in an environment that remains “challenging”, it says.
Pernod Ricard has unveiled a new Absolut bottle design with a reduced glass weight in a bid to ‘create an icon for the future’.
Here we look at the brands used by the World's 50 Best Bars in cocktails.
For the moment vodka is the best selling international spirit and, despite many bartenders’ snipes, it is also big business in the world’s best bars.
Pernod Ricard has announced the appointment of Doron Friedman as director global travel retail at The Absolut Company (TAC).
Anders Olsson has decided to resign as director of the Absolut Company’s Global Travel Retail (GTR) division.
Smirnoff was the world’s best selling vodka in 2012, with more than double the annual volume sales of its nearest competitor, Absolut, according to Drinks International’s Millionaires’ Club 2013.
Absolut has announced new designs for its range of flavoured vodkas.
Pernod Ricard has launched Absolut Denim, the latest version of the Swedish vodka brand.
Pernod Ricard launched Absolut Exposure last night at an event at TFWA Cannes.
I’ve seen the beginning and the end of a lot of eras. That says it all about ‘King Cocktail’, Dale DeGroff. The great man is in London to co-host ‘The World’s 50 Best Bars’ event which was held in London last night (Oct 10) near Trafalgar Square...
Pernod Ricard has announced that Paul Duffy has been appointed chairman & CEO of Absolut.
Pernod Ricard UK is hoping the release of Absolut London in time for the Olympics and the Queen’s diamond jubilee will lift sales of the brand by 10%.
Pernod Ricard has furthered its line of Absolut Vodka flavours with the launch of Miami and Gräpevine to the US market.
The Absolut Company has entered into agreement with JF Hillebrand subsidiary, Lagena Distribution, for the management of the company's logistics and distribution.
Pernod Ricard has added to its ever-widening stable of Absolut limited editions with the release of Absolut Mode to global travel retail (GTR) for the run up to Christmas.
Pernod Ricard has unveiled Absolut Gustafson at the TFWA in Cannes, a new limited edition for global travel retail.
Absolut Vodka has launched Crystal Pinstripe, the next generation of its 2010-released Crystal bottle, to global travel retail.
Absolut Vodka, part of the Pernod Ricard group, has revealed that its annual sales value and volume grew by 6% during the period July 1 2010 to June 30 2011.
Absolut vodka has launched a global creative campaign called Absolut Blank. The campaign involves 'blank' bottles that have been turned into pieces of art by 18 different artists.
Absolut Orient Apple has launched in Frankfurt ahead of an international roll out to major duty-free/travel retail outlets this summer.
The Absolut Company Global Travel Retail threw a swish party in Cannes last night (October 18) to unveil its latest limited edition Absolut vodka.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
