Brand owner/wine producer

Johannes Hübinger

managing director

ZGM
27 August, 2008
Page 23 
In countries such as France and Italy [importance of international varieties ] is limited because they have regional histories. New World producers with no regional history use grape varieties and this is exactly the right attitude. Consumers have an expectation of Cabernet or Chardonnay. The first choice (for wine) is colour and the next is grape variety. The international varieties help in blending so you put a well -known variety with, say, Sangiovese or Tempranillo , or Chardonnay with Verdelho. It helps to introduce other varieties.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook