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When is gin not a gin?
27 August, 2008
Page 19
The predominant flavour of gin, according to EU definitions, must be juniper. So, should the growing number of 'gins' in which juniper does not dominate, be stripped of the title?
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
