Academic

Prof Larry Lockshin

Director, Wine Marketing Group,

Ehrenberg -Bass Institute for Marketing Science

University of South Australia , Adelaide
27 August, 2008
Page 23 
International grape varieties help build the average consumer's confidence in choice, which helps grow overall sales and the number of consumers. On the other hand, we risk losing the unique character of local varieties and the range of wine flavours available. The good news is that the local varieties, which make good wine, are usually "rediscovered ". Some of the indigenous varieties don't make very good wine and are likely to become only a curiosity. No one wants to force people to drive cars made in the fifties by local car producers, do they?

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community

Instagram

Facebook