anora russia ukraine

Anora suspends all Russian trade and pledges donation to Ukraine

28 February, 2022

Nordic wine and spirits company Anora has decided to suspend all sales to Russia and donate €50,000 to the Ukrainian Red Cross.

This move comes in light of the Russian invasion of the Ukraine last week.

Anora CEO, Pekka Tennilä, said: “We are deeply concerned about the situation in Ukraine and want to offer our support to the Ukrainian people.”

Anora exports to more than 30 markets globally and in 2020 its net sales for the financial year were €628m.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook