Lulie and Richard Halstead founded Wine Intelligence back in 2002 and it now works with wine businesses in more than 35 markets around the world.
IWSR said that the combined offering will provide the industry with robust insight into consumption trends, consumer behaviour and growth opportunities for the global beverage alcohol sector.
Chief executive Mark Meek said: “As Covid-19 reshapes consumer behaviour and beverage alcohol drinking occasions, industry stakeholders are looking for a deeper understanding of the consumer attitudes driving the market.
“Our vision is shaped by our clients, and this acquisition is a tremendous opportunity for us to expand on our existing offerings and work with the Wine Intelligence team to provide the industry with access to comprehensive consumer insight across all categories of the drinks industry, including beer, wine, spirits and the ready-to-drink sector.”
The acquisition follows a decade-long relationship between IWSR and Wine Intelligence. Recent collaborations include the IWSR Covid-19 Consumer Tracker, a report series tracking the on-going impact of pandemic has had on the consumption of and attitude to alcohol over an 18-month period.
Lulie Halstead, chief executive of Wine Intelligence, said: “I share Mark’s vision of us building a world-class and comprehensive offering of data and consumer insights to support the global beverage alcohol sectors, which we are uniquely positioned to do.”
