campari uk montelobos ancho reyes

Campari lands Montelobos and Ancho Reyes deals

03 November, 2020

Campari UK has taken over the distribution rights of chilli liqueurs Ancho Reyes and mezcal brand Montelobos with immediate effect.

As part of the deal Campari UK will distribute all SKUs currently available in the UK market including Ancho Reyes Original and Ancho Reyes Verde plus Montelobos Espadin, Ensamble, Tobala and Pechuga.

Ancho Reyes recently featured in Drinks International’s liqueurs list of the top 10 Best-Selling Brands and Top Trending Brands in the Annual Brands Report, as voted for by the world’s best bars in 2020.

Montelobos is the first certified mezcal from the City of Puebla. It is organically cultivated and sustainably sourced and the brand was founded by Mexican distiller Iván Saldaña.

Montelobos was also recognised Annual Brands Report this year, featuring second in the top 10 list of Best-Selling Brands and one of the Top Trending Brands in mezcal.

Campari UK MD Brad Madigan said: “The acquisition of both Ancho Reyes and Montelobos will further diversify Campari UK’s growing prestige portfolio, with the addition of a unique, award-winning Mexican liqueur and an artisanal mezcal.

“As both distinctive and super-premium brands, Ancho Reyes and Montelobos are a perfect fit, we are thrilled to have them as part of our ever growing prestige portfolio. I would like to thank the team at Mangrove for their commitment in establishing these brands in the UK market, we’re looking forward to further building on their great work.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook