siobhan payne hannah sharman-cox london cocktail week

LCW's Payne and Sharman-Cox

London Cocktail Week 2020 to cover entirety of October

21 July, 2020

The organisers of London Cocktail Week have announced that the festival will go ahead in 2020 and run for the entire month of October.

Four leading spirits portfolios including Brown-Forman, Diageo, Edrington-Beam Suntory and Moët Hennessy have committed their support alongside 26 individual brands.

All bars across the capital have endured unprecedented circumstances over the past five months due to the impact of COVID-19 and the festival’s founders have changed the format to support the industry.

The Cocktail Village will not run in 2020 and instead the founders will focus all efforts on driving revenue to the partnering venues – the majority of which are small owner-operated businesses.

Therefore in 2020 London Cocktail Week will be underpinned by a number of fresh commitments to bolster consumer confidence, support responsible operators and reignite supply chains through the £6 Cocktail Tours, in-venue brand activations and the addition of an at-home element.

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BLOW UP THE BALLOONS AND LINE UP THE MARTINIS! 🎈🍸⁠ ⁠ @hsharmancox and I are so delighted to announce - after months of very hard work behind the scenes - London Cocktail Week WILL be taking place in October 2020 and will be extended to a whole month! ⁠ ⁠ We promise to use the London Cocktail Week platform to provide a solid, trusted foundation and voice to support small businesses within our trade, and help get the London bar scene back where it should be. ⁠ ⁠ To make this happen, London Cocktail Week 2020 will be underpinned by a number of fresh commitments to bolster consumer confidence, support responsible operators and reignite supply chains. Link in bio for deeeets. ⁠ ⁠ We feel hugely grateful for the incredible backing of this mission from our sponsors, especially @brownforman, @diageogb, @edringtonbeamsuntoryuk and @moethennessy. We really believe that London can act as a blueprint to show other major cities around the world what can be achieved when an industry shows a united front in the face of adversity.⁠ ⁠ LET’S DO THIS GANG. 🙌🏻⁠ #londoncocktailweek ⁠ ⁠ 📷 @classbarmag⁠

A post shared by Siobhan Payne (@londonsiobhan) on Jul 21, 2020 at 8:45am PDT

“We’ve worked tirelessly for a decade to put our city firmly on the map as the cocktail capital of the world and we now occupy a unique position as the conduit between drinks brands, bars and thousands and thousands of consumers,” said festival co-owner and organiser Hannah Sharman-Cox.

“As such, we feel it is our duty to use our platform and our voice to provide a solid, trusted foundation to support small businesses within our trade, and help get the London bar scene back where it should be.”

Fellow co-owner and organiser Siobhan Payne added: “We feel hugely grateful for the incredible backing of this mission from our sponsors and believe that London can act as a blueprint to show other major cities around the world what can be achieved when an industry shows a united front in the face of adversity.”





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Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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