Ableforth’s Bathtub Gin Week Well Spent

Ableforth's launches global bar takeover campaign

05 August, 2019

Ableforth’s Bathtub Gin will be hosting seven global bar takeovers in seven days from 5 August 2019 as part of its ‘Week Well Spent’ campaign.

Starting in Atlanta, the Ableforth’s team will be spending the week visiting some of the world’s best bars with some of the industry’s best known bartenders to create cocktails every night for seven consecutive days.

The Week Well Spent campaign is representative of the time taken to make Bathtub Gin and the seven-day infusion process and the global tour will take the Ableforth’s team to cities such as Tel Aviv, Tokyo and Cape Town to some of the most industry respected bars in the world.

Jen Meredith, global brand manager for Ableforth’s said: “As the Ableforth’s brand continues to make waves across the globe, our Week Well Spent takeovers are a perfect opportunity to show Ableforth’s at its best to both trade and consumers, drawing attention to the uncompromising and painstaking seven day process behind our Bathtub gin, and have a great time doing so.”

At each bar the visiting team will create a menu of cocktails that put their own twist on Ableforth’s drinks, available for one night only and to commemorate the Week Well Spent takeovers, Ableforth’s will be creating a limited edition Bathtub Gin for those taking part.

THE SCHEDULE:

Monday 5 August, Atlanta - Trash Tiki takes on Leon’s Full Service

Tuesday 6 August, Munich – London’s Lyaness at Trisoux

Wednesday 7 August, Tel Aviv – Paris’s Little Red Door team takes over La Otra 

Thursday 8 August, Melbourne – Tokyo’s Music Bar, Yoyogi visits Black Pearl

Friday 9 August, Cape Town – Scotland’s Panda & Sons travels to the Gorgeous George Hotel

Saturday 10 August, Tokyo – Melbourne based Black Pearl goes to Music Bar, Yoyogi Village

Sunday 11 August, Glasgow – the Fancy Free team from Melbourne visit The Gate





Comment

La'Mel Clarke

Gender equality: The industry revolution

Gender equality is a hot topic of debate in today's society and La'Mel Clarke from London's Lyaness gives us his thoughts on where the hospitality sector lies with the issue.

Events

Facebook

Twitter