The agreement covers nationwide distribution and brand activation rights for the Galipette Cidre range, which is a pure juice French-style cider.
Paul Ullrich AG is an independent importer and distributor of wine, spirits and beer in Switzerland. The third-generation family company holds a portfolio of international premium brands such as Corona, Grolsch, Asahi, Anchor Brewery and BrewDog.
Paul Ullrich brand manager Ilona Grau-Tschopp said: “We have done research with the goal to find the best craft cider liquid on the market and came across Galipette Cidre.
“The flavors and aromas combined with the fact that the product is made of 100% cider apple juice with no added sugar or sweeteners, makes the offering unmatched.”
Cider Supply Company managing director Ilkka Soini added: “The cider market is gathering momentum in Switzerland as consumers are getting familiar with the more refreshing alternative to beer.
“We couldn’t be partnering up with a company that is a better fit to introduce and grow Galipette Cidre in the Swiss market than Paul Ullrich.”
