Gary Squire has joined as CEO from his role as sales director at Bacardi Martini while Lloyd White has become director of sales.
As part of its strategy for 2019, Neptune Rum will focus on the travel retail sector as a key market for growth and Trevor Moore, travel retail director, will lead this part of the business.
Neptune Rum founder Richard Davies said: “Expanding the leadership team, who have 80 years of global experience and success between them, is essential to driving Neptune forward and developing the brand in the hearts and minds of the consumers.”
Neptune Rum has branded itself as the world’s most awarded rum of 2018 and is a Barbados rum made up of three different age statement rums, retailing at £37.95.