Tito’s presence was heightened with permanent displays and wall bays at four top airports in its homeland including Philadelphia, Newark, Orlando and New York, as well as a storefront takeover at Boston Logan International Airport during the holiday season.
“Duty free is an important channel for Tito’s and we are focused on maintaining our upward trajectory and growing the craft spirits category overall,” said managing director international John McDonnell.
Permanent displays were also installed at airports in Cozumel, Mexico and Ottawa, Canada.
Tito’s presence in airports is also set to be intensified further with more permanent displays and increased availability of Tito’s eight-bottle range.
South America duty free also posted strong growth, partly due to Tito’s’ roll out with Dufry into airports in Brazil, Argentina, Peru and Chile, but also the supporting sampling programs.
In the cruise market, with partners including Celebrity, Royal Caribbean Cruises, Norwegian Cruise Line, Carnival Cruise Line and Disney Cruise Line, Tito’s has increased visibility with more back bar placements, new cocktail listings and standout retail promotions.
McDonnell added: “Tito’s is at the epicenter of the American craft spirits movement and consumer affection for it is unparalleled. We have great plans in place for 2019 and are excited to see the year unfold.”
