On the domestic front, Tito’s is working with distribution partner, Pantja Artha Niaga (Paniaga) and will be introduced in the on and off trade in Indonesia’s capital city, Jakarta.
Outside Jakarta, Tito’s will be available in the main tourist destinations, in particular the resorts of Kuta and Seminyak on Bali.
In travel retail, Tito’s was introduced in the spring at Jakarta Soekarno-Hatta International Airport
“Indonesia plays an important role in the development of Tito’s globally,” said John McDonnell, Tito’s managing director international.
“Firstly, there is a huge opportunity to establish Tito’s amongst the Indonesian population who will welcome it as an American brand at an accessible price point.
“Secondly, Indonesia is unique on the tourist map, appreciated by visitors from around the world all year round. Tito’s will be established quickly within Bali’s world-renowned nightlife scene and what’s more, we anticipate that once visitors have experienced Tito’s there, they will seek it out for themselves on their return home.”
