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Here are some key global stats surrounding the beer industry sourced by Euromonitor International, the world's leading independent provider of strategic market research.
1 - The World drank 193 bn litres of beer in 2016.
2 – Stout is the fastest growing category of beer with a +5.8% increase in global consumption in 2016.
3 - China is set to overtake the US as the largest stout market in the world in 2017.
4 - China is also officially the largest beer market in the world.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
