Brewdog sets sights on Australia

25 July, 2017

Scottish brewer, Brewdog is ready to expand its industry empire to Australia with its first set of recruitment under way and plans to locate in Brisbane or Newcastle (Aus).

The brand, which recently opened its second brewery in Columbus, US, announced plans to expand into Australia at its AGM in April and has appointed Zarah Prior as ‘Top Dog’ for Australia.

Having worked for Brewdog in the brewery’s Aberdeenshire HQ between 2011 and 2016, Prior re-joined the company this month with the mandate to identify potential locations for the company's third international brewery.

“We can’t wait to deliver brewery-fresh beers to our Equity Punks and Brewdog fans in Australia,” said Prior.

The brewery’s crowdfunding initiative – Equity for Punks – has generated an investor community of more than 55,000 people around the world, and these shareholders have collectively invested more than £40m in the brand over the past eight years.  

Prior added: “We are open to re-developing an existing industrial site with a 2,000 - 4,000m² built up facility, or alternatively a plot of land able to comfortably accommodate a new build of that size with expansion capabilities in the future.

“However, what’s non-negotiable is finding the right community where Brewdog’s hardcore values and Punk attitude will be fully embraced.

“Since BrewDog was born, we’ve been on a mission to make other people as passionate about amazing craft beer as we are.”

Keywords: brewdog

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.