The Society is looking for volunteers to take a written personality test and taste whisky samples, with the findings from the events analysed by Dr Adam Moore from the University of Edinburgh’s Psychology Department.
The responses will be fed into the ongoing Flavour Behaviour experiment, which will be unveiled later this year. These events will be taking place in cities across the world, including Washington D.C., Vancouver, London and Edinburgh.
To sign up to be a volunteer taster, visit: https://www.smws.com/projectfb