Stoli launches second Night Edition bottle

03 October, 2014

Stolichnaya Premium Vodka has announced plans to unveil Night Edition 2014, the second in a range designed to target nightlife, at TFWA Cannes.

The frosted glass bottle has elements printed in temperature-activated ink that occur once the bottle is chilled to under 15C/60F.

Initially introduced in selected airports at the end of this year, Night Edition will roll out globally from January 2015.

Travel Retail Director, Jean-Philippe Aucher said: "We are thrilled to be launching our Night Edition 2014 at TFWA World Exhibition. The 2013 exhibition saw the launch of the 1st Night Edition that has proved very successful in travel retail.

“This year saw us partnering with Heinemann Duty Free, our aim was to attract the attention of travellers to our varying portfolio of Premium Vodkas but with a real focus on Night Edition."

The company set up tasting bars in Hamburg Plaza, Frankfurt A, Berlin Tegel and Schoenefield, offering Stolichnaya Premium cocktails.

Aucher added: "Our sales increased by 350% over the same period last year, with Night Edition accounting for 60% of the increase. With such positive sale figures, we are very confident that this new, innovative edition will be just as, if not more popular."

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