Stoli appoints new marketing director

29 September, 2015

The Stoli Group has announced the appointment of Lars Vestbirk as its international marketing director, effective immediately.

Vestbirk has been promoted from his current job as Stolichnaya’s global brand director. He will continue to lead the development of Stolichnaya Premium Vodka and Elit by Stolichnaya around the world.

Vestbirk is a drinks industry veteran, with more than nine years’ experience in international spirits brand management. Previously he has held various marketing roles with Belvedere Group among other handling Danzka Vodka globally.

Joining SPI Group in 2012 as global marketing manager, he progressed to global brand director, leading the global brand strategy. His highlights are said to include the launch of The Vodka Campaign the Stoli Night Limited Edition programme and implementing a globally consistent BTL strategy.

Stoli CEO Rob Cullins said: “Lars has done an outstanding job in leading the Stolichnaya brand platform over the past few years. I’m very pleased to recognise his efforts and contributions to the group, by having him lead our international markets’ brand strategies and marketing resources.”

The Stoli Group is part of the SPI Group, headquartered in Luxembourg, with operational business units across four continents and distribution in 175 countries.

Keywords: vodka, stolichnaya, stoli

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.