Sidney Frank creates Jägermeister marketing role

20 June, 2012

US: Sidney Frank has appointed Adam Rosen to the role of executive vice president, marketing/Jägermeister.

In this newly created position, Rosen will oversee all marketing initiatives for the Jägermeister brand.

Rosen has previously worked for both Diageo and Pernod Ricard.

“We are very excited to have Adam onboard as we continue to build Jägermeister to 3 million cases and beyond,” says Lee Einsidler, chief executive officer of Sidney Frank Importing Company.

Jägermeister recently embarked on its first US television advertising campaign.





Comment

Dominic Roskrow

The crazy world of the small distiller

One of the main attractions of social media is that it allows individuals and small businesses a platform from which they can shout loudly, without the need for the big-buck budgets that the global companies can call on.

Click for more »

Events

Facebook

Twitter