Sidney Frank creates Jägermeister marketing role

20 June, 2012

US: Sidney Frank has appointed Adam Rosen to the role of executive vice president, marketing/Jägermeister.

In this newly created position, Rosen will oversee all marketing initiatives for the Jägermeister brand.

Rosen has previously worked for both Diageo and Pernod Ricard.

“We are very excited to have Adam onboard as we continue to build Jägermeister to 3 million cases and beyond,” says Lee Einsidler, chief executive officer of Sidney Frank Importing Company.

Jägermeister recently embarked on its first US television advertising campaign.





Comment

Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

Events

Facebook

Twitter