Sidney Frank creates Jägermeister marketing role

20 June, 2012

US: Sidney Frank has appointed Adam Rosen to the role of executive vice president, marketing/Jägermeister.

In this newly created position, Rosen will oversee all marketing initiatives for the Jägermeister brand.

Rosen has previously worked for both Diageo and Pernod Ricard.

“We are very excited to have Adam onboard as we continue to build Jägermeister to 3 million cases and beyond,” says Lee Einsidler, chief executive officer of Sidney Frank Importing Company.

Jägermeister recently embarked on its first US television advertising campaign.





Comment

David Williams

Championing the unsung wine heroes

The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.

Click for more »

Events

Facebook

Twitter