Danny DeVito’s Limoncello poised for world markets

12 March, 2012

Danny DeVito’s Limoncello is about to be rolled out to international markets, following its US launch in 2011.

The Hollywood star-backed brand - which will make its UK debut imminently, once a distribution partner has been finalised - sold more than 50,000 cases in New York and California during its first year of sales.

It is hoped the brand will then be launched to other “selected” international markets. 

Produced at the Fagema Distillery in Sorrento, Italy from organic lemons, sugar and grain alcohol, the liqueur carries an abv of 30%.

It is presented in a “lemon shaped” bottle with a “scratch and sniff label” which is said to offer consumers “the full flavour before tasting the product”.

According to producers, Danny DeVito’s Limoncello has a “sweet lemon flavour” and is suitable for serving chilled and straight up, in a mixed drink or with a dessert.





Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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