Hollywood star Pedro Pascal has signed up as the new global ambassador for Chilean wine brand Casillero del Diablo.
Jordan Henderson teams up with Budweiser for Dry January
Liverpool captain Jordan Henderson, former NBA star Dwyane Wade and UFC legend Georges St-Pierre are among the athletes promoting Budweiser Zero this month.
Bacardi closes in on next Martini Star
Twenty-eight women have been chosen for the next phase of Bacardi’s global search to find the next Martini Star, the face of the Italian vermouth brand.
Adnams responds to lower abv demand
Suffolk brewer Adnams has launched two lower-alcohol bottled beers to target daytime drinkers this summer.
Danny DeVito’s Limoncello poised for world markets
Danny DeVito’s Limoncello is about to be rolled out to international markets, following its US launch in 2011.
Disaronno crowns Mixing Star champion
Amaretto brand Disaronno has hosted the final of its first Mixing Star cocktail competition in London.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
