Jordan Henderson teams up with Budweiser for Dry January

04 January, 2021

Liverpool captain Jordan Henderson, former NBA star Dwyane Wade and UFC legend Georges St-Pierre are among the athletes promoting Budweiser Zero this month.

They have signed on as members of #TeamZero, an initiative that encourages consumers to reduce alcohol consumption.

New York Giants wide receiver Darius Slayton, golfer Kevin Kisner and former NHL star Paul Bissonnette are also on board.

Henderson, who was named FWA Footballer of the Year after leading the Reds to the Premier League title last season, said:  “As a Premier League and international footballer, performance is everything. Choosing an alcohol-free beer means I don’t need to compromise my ambitions.

“Sometimes, for all of us, deciding not to drink can give that extra focus and edge needed to succeed – and even if only during Dry January, it can still help you start as you mean to go on.

 “And you don’t need to do it alone. January is an opportunity for a fresh start. I’d encourage everyone to join me in #TeamZero and let’s do Dry January with Bud Zero, together.”

Amar Singh, senior brand manager at Budweiser, added: “Jordan is an inspirational leader, on and off the pitch. Throughout his career he’s demonstrated a relentless desire to challenge himself, improve and succeed, which makes him the perfect choice to be captain of #TeamZero.

“We didn’t compromise on flavour when creating Budweiser Zero, so there’s no need to compromise when making smart drinking choices. You don’t have to choose between a great-tasting beer with friends and going to the gym, or a post-work drink and getting in early the next morning to be ahead of the game. That’s why we created #TeamZero, so Dry January can be a social activity, too.”

Budweiser Zero is zero alcohol, zero sugar and 46 calories, produced using a cold filtration process designed to retain the taste of the beer.





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