MCC is described as "part festival, part fête, part conference, part cocktail party" and takes place at various bars and venues in New York from May 13-17.
The Cherry Heering liqueur competition required entrants to come up with a “fashionable twist on some of the most iconic Mad Men cocktails from yesteryear.”
The final is to culminate in a party on a rooftop at Ogilvy & Mather, the depicted home of the Mad Men agency, on May 16.
The finalists and their cocktails are:
The cocktail: Madhattan, mixologist: Xavier Herit, hometown: New York City, US, establishment: Daniel
The cocktail: Sour Cherry Sidecar, mixologist: Stacy Nikkila, hometown: New York City, US, establishment: The Boom Boom Room
The cocktail: The Affiliate , mixologist: Charles Joly, Hometown: Chicago, US, Establishment: The Drawing Room
The Cocktail: We Got the Business, mixologist: Jamie Stephenson, hometown: Manchester, England, establishment: Corridor