Pernod Ricard Espana has completed the sale of its shares in Ambrosio Velasco to Diego Zamora for a total price of 32.4 M€ in cash.
The announcement follows “satisfaction of regulatory closing conditions” and the proposal was first announced on July 1 2010.
Ambrosio Velasco SA is a Spanish company that owns among others the brand Pacharán Zoco, Palacio de la Vega wine from Navarra, and related assets.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
