With the partnership, UK consumers can gain wider access to Pampero's portfolio, including Pampero Blanco, Pampero Especial, Pamero Seleccio and Pampero Aniversario.
Nick England, managing director of Fortitude Drinks UK, said: “Pampero’s legacy of quality and authenticity perfectly aligns with our mission to provide UK consumers and partners with exceptional spirits from around the world. We are confident that this partnership will deliver strong results and help grow Pampero’s reputation in the highly competitive UK market.”
Following the brand's recent acquisition by Gruppo Montenegro, the move aims to strengthen Pampero’s footprint in the UK market, with Fortitude Drinks growing its presence across on-trade and off-trade channels.
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