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Skrewball peanut butter whiskey liqueur has entered Australia and New Zealand in partnership with Pernod Ricard.
Pernod bought a majority stake in the rapidly growing brand in 2023, which is now available in several international markets from Canada to Puerto Rico.
Skrewball 750ml is now available in retailers across New Zealand and Australia for an RRP of $65.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
