Brands Report 2022: Mixers
Listening to the demands of bartenders, premium mixer brands have become increasingly experimental with their flavour combinations. To reflect this greater variety, the tonic water table of previous reports has been broadened to encompass all mixer brands.
Tiempo Tequila launches with limited-edition first batch
Tiempo Tequila has debuted its first limited-edition batch of Reposado Cristalino Tequila in the UK.
Icelandic beer brand Eico launches in UK
Icelandic beer brand Eico has launched in the UK which is made with water from glacial melt.
Germany calls for aid for flood-devastated wine regions
The German Wine Institute (DWI) is calling for donations for wine producers in the Ahr Valley, devastated by last week’s extreme flooding.
Fentimans launches 200ml mixer range
Fentimans is to replace 125ml mixer bottles with a new range of 200ml mixers, as the premium mixer brand aims to “tap into the growing popularity for long mixed drinks”.
An ambitious start-up aims to turn hard seltzers into a hot summer drinks trend within the UK market.
Heineken's Pure Piraña hard seltzer expands into Europe
Pure Piraña, Heineken’s hard seltzer brand, has announced an expansion into Europe following its exports into Mexico and New Zealand last year.
Diageo launches The Balance Challenge to promote responsible drinking
Diageo has launched an Instagram filter that encourages social media users to moderate alcohol consumption by switching to water instead.
Heineken buys two Ethiopian breweries
Africa: Heineken has purchased two breweries in Ethiopia for a total of US$163 million.
Mako Vodka makes US splash
Mako Vodka, a nautically themed spirit made using water from “ice-age aquifers” has launched to selected states in the US.
Bacardi crowns global cocktail champion
Bacardi has crowned the winner of the first Superior Rum Global Legacy Cocktail Competition, in Barcelona.
Diageo and Bacardi set out green credentials
Diageo aims to cut its global carbon emissions by 50% by 2015, while Bacardi has published details of its environmental advancements.
Finlandia vodka to launch charity water bottles
In honor of the 40th anniversaries of both Earth Day and Finlandia vodka, Finlandia is releasing limited edition charity water bottles. The bottles are to feature designs by Finnish graphic designer Klaus Haapaniemi.