French bartender Julien Escot became the Havana Club Grand Prix cocktail champion for 2012 yesterday, after prevailing from a field of 40 bartenders.

on 01 June, 2012

Credit to Pernod. The company has done a fine job this week in extolling the success of scotch whisky around the world and in telling important opinion formers that the company is best placed to capitalise on that thirst and in doing so earn lots of money for the company, its suppliers, customers, not forgetting its investors.

Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.

on 20 September, 2011

I’ve got boobs. Thanks for noticing, drinks industry. I’ve got boobs therefore I need my own special drink. You’re right, drinks-makers, and thanks for the comforting pat on the head. Thank you for recognising that I am always on a diet; and lactose or wheat intolerant, depending on the weather; totally love all things pink – and yes, I am in fact from Venus...

UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.

The Vinho Verde Wine Commission (CVRVV), in Portugal, has invested €5m on a three-year global promotion.

The results of the International Cider Challenge 2010 are in. This is the first year of the competition and it attracted over a hundred entries. Drinks International recruited a panel of cider experts to blind taste the ciders, which were then awarded trophies and medals.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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