Parisian bar, Le Syndicat, has launched its new menu "Sous La Même Étoile" meaning “Under The Same Star”, designed to explore the point at which gastronomy and mixology meet, and highlight French artisanal excellence. 

Champagne Mumm goes gastro

10 September, 2010

UK: Champagne GH Mumm has launched a campaign to reinforce its links with food. The Pernod Ricard brand is to partner selected restaurants as part of a UK-wide marketing campaign to celebrate its traditional links with gastronomy.

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Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

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