African Originals secures USD$2m to fuel expansion
African Originals, the beverage company behind brands such as Kenyan Originals, African Originals and 5.8 has raised USD$2m in a funding round led by Phoenix Beverages Limited, Mauritius' largest beverage company.
Belfast’s Merchant Hotel has launched a new cocktail list, Volume V of The Cocktail Book, featuring a selection of 20 cocktails.
Bacardi launches bartenders' website
Bacardi has launched True Originals, an online hub for bartenders globally.
Russian Standard rolls out music promotion
UK: Russian Standard Vodka has launched an on-pack music promotion. Consumers will have the chance to win free tickets to music gigs as part of the Russian Standard Vodka Originals brand campaign.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
