The Bureau National Interprofessionnel du Cognac (BNIC) has announced shipments of cognac have risen by 4.3%, with growth in Asia and North America off-setting a European decline.

Liqueurs de France has added a Swiss absinthe to its Enigma brand range, Enigma Verte Suisse.

Bas-Armagnac Francis Darroze has launched Les Grands Assemblages, a seven-strong range of armagnacs to global markets.

Cognac brand Courvoisier has undertaken a global repackaging of its VS label, starting with the UK and US markets.

UK: Bacardi has launched a new advertising campaign, called ‘Island’. The campaign is part of a £20million marketing spend.

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Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

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