Distell International’s Amarula African Gin is set to debut in Europe next month, starting with the UK, along with its Amarula Cream Liqueur, which has entered the European market for the first time.

South African cream liqueur brand Amarula has launched a vegan variant to serve the growing proportion of consumers that are adopting plant-based diets.

The Amarula Trust is funding a new project to protect elephants.

The not-for-profit Amarula Trust has committed to a further three years of financial support to the Amarula Elephant Research Project (AERP) under Prof Rob Slotow of the University of KwaZulu-Natal.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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