23 April, 2024

Żubrowka, one of the world's leading [1] vodka brands, has appeared on store shelves with a new look. Two flagship products, Żubrowka Bison Grass and Żubrowka Biała, have changed their iconic labels. The refreshed visual identity is accompanied by the campaign slogan "Serve the wild. Same heart, different looks".

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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