23 April, 2024

Żubrowka, one of the world's leading [1] vodka brands, has appeared on store shelves with a new look. Two flagship products, Żubrowka Bison Grass and Żubrowka Biała, have changed their iconic labels. The refreshed visual identity is accompanied by the campaign slogan "Serve the wild. Same heart, different looks".

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Sandy Hyslop

The vision behind Crystalgold

In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.

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