Current project director Danila Avdiu will leave Messe Düsseldorf on December 31, 2012.

Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.

Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.

Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.

The gang rehabilitation programme, created by Venezuelan rum brand Santa Teresa, is being rolled out to the most dangerous districts of Caracas.

US: Bacardi Limited has completed the initial phase of a $250m investment into its scotch whisky brand Dewar’s.

The not-for-profit Amarula Trust has committed to a further three years of financial support to the Amarula Elephant Research Project (AERP) under Prof Rob Slotow of the University of KwaZulu-Natal.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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