Change at the top of ProWein
Current project director Danila Avdiu will leave Messe Düsseldorf on December 31, 2012.
Smirnoff releases Nightlife Exchange Project bottles
Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.
Diageo launches social media campaign
Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.
Madonna joins Smirnoff 'Nightlife' campaign
Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.
Santa Teresa’s ‘gangster reform programme’ to go national.
The gang rehabilitation programme, created by Venezuelan rum brand Santa Teresa, is being rolled out to the most dangerous districts of Caracas.
Bacardi Dewar's investment on track
US: Bacardi Limited has completed the initial phase of a $250m investment into its scotch whisky brand Dewar’s.
Amarula extends Elephant research project
The not-for-profit Amarula Trust has committed to a further three years of financial support to the Amarula Elephant Research Project (AERP) under Prof Rob Slotow of the University of KwaZulu-Natal.
Comment
Why craft brands are gaining traction
I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.
