India Bartender Week founders reflect on inaugural show
06 March, 2025
The first edition of India Bartender Week (IBW) took place from 20-27 February and Drinks International was there to meet the founders.
India Bartender Week to launch in 2025
12 December, 2024
India’s first dedicated bartending platform, India Bartender Week (IBW), will launch in February next year.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
