Penfolds launches second edition of grant program in France
04 March, 2025
Global wine producer Penfolds has launched a new social impact initiative, the Evermore Grant Program.
Penfolds launches new editions to Cellar Reserve portfolio
24 October, 2022
Penfolds is launching a new accessible AUD$50 range within the travel retail exclusive Cellar Reserve portfolio, aimed at recruiting wine drinkers into the premium wine category.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
