Pernod Ricard has ramped up its focus on the low-alcohol category by launching 20% abv variants of Ballantine’s Scotch whisky and Beefeater gin.

Ballantine’s has honoured its founder by launching a seven-year-old blend finished in bourbon barrels.

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Chivas Brothers is to launch a limited edition golf pack for its Ballantine’s 17 and 21 year old blended whiskies.

Chivas Brothers has launched two 17-year old Ballantine’s expressions under the new line, Signature Distillery Editions.

Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.

Ballantine’s has unveiled its first seasonal limited edition whisky entitled Christmas Reserve.

Travel Retail: Pernod Ricard has revamped the packaging for its Ballantine’s blended Scotch whiskies. The revised prestige range first appeared on shelf in Asia Duty Free and includes Ballantine’s 17 Year Old, Ballantine’s 21 Year Old and Ballantine’s 30 Year Old.