Ballantine's whisky gets festive

25 October, 2011

Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.

Peter Moore, international brand director for Ballantine’s said: “The exclusive blend caters to those consumers who trade up when purchasing gifts and products to enjoy over the festive period.”

Ballantine’s Christmas Reserve is presented in a white box, decorated with snowflakes and gold foil.

The 40%abv whisky comes in 70cl bottles, priced approximately $37 depending on the market.

The 2011 launch follows the inaugral seasonal edition in 2010.





Comment

Philip Duff

Duff Said: Awash with rum

As the weather gets bleak Philip Duff turns to the warming notes of rum for comfort. But there are currently several elements unsettling the category

Events

Facebook

Twitter