Ballantine's whisky gets festive

25 October, 2011

Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.

Peter Moore, international brand director for Ballantine’s said: “The exclusive blend caters to those consumers who trade up when purchasing gifts and products to enjoy over the festive period.”

Ballantine’s Christmas Reserve is presented in a white box, decorated with snowflakes and gold foil.

The 40%abv whisky comes in 70cl bottles, priced approximately $37 depending on the market.

The 2011 launch follows the inaugral seasonal edition in 2010.





Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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