Everleaf non-alcoholic aperitif is launching its ‘Everleaf Home’, a pop-up at The Hide Bar, London, to celebrate its fifth birthday this November.

Camden Town Brewery aims to save Christmas from bad gift givers in its first ever festive TV ad campaign.

Online retailer Master of Malt aims to spread some much-needed festive cheer by relaunching its popular #WhiskySanta promotion.

Quintessential Brands is launching a marketing push across its leading gin brands in the run-up to the festive trading period.

Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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