Penfolds appoints new creative partner
20 July, 2023
Penfolds has announced Nigo, the founder of Human Made and artistic director of Kenzo, as its first-ever creative partner.
Scarfes Bar’s Arturo Burzio crowned 2022 elit Martini Master
11 November, 2022
Scarfes Bar at The Rosewood assistant head bartender, Arturo Burzio has been crowned 2022 elit Vodka’s Martini Master following the global final held in Athens.
Nemiroff partners with Disaronno in Benelux and launches charity bottling
22 September, 2022
Ukrainian vodka brand Nemiroff has partnered with Disaronno International for exclusive distribution in the Benelux market.
Pernod Ricard UK has expanded its American whiskey portfolio with Rabbit Hole making the UK the first European market to launch the brand.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
