Spiribam, the division that oversees the spirits activities of the GBH family group, has signed a distribution partnership with Cognac Hardy in the US.

Spiribam to open UK office

03 November, 2021

On 1 February 2022 Spiribam, the spirit division of Groupe Bernard Hayot, will open its proprietary operations in the UK for Rhum Clément, Bounty Rum, Chairman’s Reserve and Admiral Rodney.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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