Mermaid Gin launches in the US

16 February, 2023

UK-based Mermaid Gin has launched three gins from the brand’s portfolio in the US and secured listings with two luxury cruise operators based out of Miami.

Mermaid Gin, produced by The Isle of Wight Distillery, has committed to support the restoration and protection of its local seagrass meadows.

UK gin and vodka brand Mermaid has achieved Net Zero status after a year of being plastic-free.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook