Brown-Forman has launched its own distribution business in Japan to bring its distribution in-house for the first time since entering the market in the 1970s.

Holly Graham is to open Tokyo Confidential in the Japanese capital’s Azabujuban neighbourhood tomorrow (Oct 11th).

English sparkling wine producer Black Chalk has announced plans to set up an office in Tokyo as it bids to crack the Japanese market.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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