Hard seltzer Fountain, has announced a partnership that will see the brand launch bars at some of the UK’s largest venues, including OVO Arena Wembley and AO Arena in Manchester.

Boston Beer Company saw its share price plummet by almost 10% yesterday after weak demand for hard seltzer forced it to pull its earnings guidance.

It has been a sobering quarter for hard seltzers. Sales of the canned RTD that disrupted the US alcohol market when it burst on to the scene in 2016 have finally stalled.

It’s been a sobering quarter for hard seltzer. Sales of the canned RTD that disrupted the US alcohol market when it burst onto the scene in 2016, have for the first time, stalled.

Singer and songwriter Ellie Goulding has acquired a ‘significant stake’ in premium hard seltzer brand Served.

Pure Piraña, Heineken’s hard seltzer brand, has announced an expansion into Europe following its exports into Mexico and New Zealand last year.

Hard seltzer brand White Claw has launched its Mango variety in the UK through supermarket chain Tesco.

The UK hard seltzer market is expected to reach a value of £75m by 2023 according to a report commissioned by DRTY.

Chase Distillery has launched a range of gin seltzers in a bid to appeal to health-conscious millennial consumers.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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