Ron Santiago de Cuba appoint new global brand ambassador
Cuban rum brand Ron Santiago de Cuba has announced the appointment of Antonio Naranjo as new global brand ambassador.
Havana Club unveils Cuban Spiced variant
Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.
Beveland launches Doble 9 rum range
Spanish company Beveland Distillers has launched a new range of cuban rums called Doble 9 which consists of a blanco, añejo, gran reserva ad 15-year-old.
Havana Club launches rums for bartenders
Havana Club has unveiled The Havana Club Professional Edition range which has been specifically developed to target bartenders.
Havana Club injects Cuban culture into redesigned label
Havana Club has unveiled a new label for its Havana Club Añejo Especial rum that reflects the vibrancy of Cuba and aims to communicate the "quality and authentic" production process of the rum.
Cuban rum to gain geographical denomination
Havana Club owners Cuba Ron and Pernod Ricard are lobbying for the creation of a geographical denomination for Cuban rum.
Havana Club posts double-digit growth
Havana Club grew by 15% in 2010, following strong performances in Cuba, Germany, France and the UK.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
