The non-alcoholic spirits category debuted in last year’s report, but the sector has quickly taken root and now no drinks group’s portfolio is complete without one.

The rise in non-alcoholic alternatives has led to the sector’s inaugural list in the Brands Report 2021, with Diageo’s Seedlip sitting pretty in the rankings.

Diageo has announced the acquisition of a significant majority shareholding in Seedlip, which is claimed to be the world’s first distilled, non-alcoholic, spirits brand.

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